Regina Margherita – Influencer dei suoi tempi

The first influencer in Italian history. A queen who transformed the image of a nation.

Long before social media, one woman knew how to build consensus, shape tastes, promote excellence and tell the story of an entire country through her public image. Margherita of Savoy was Italy's first true influencer: a Queen capable of transforming the newborn Kingdom of Italy into a shared identity, recognizable worldwide.

Through the testimonies of historians, journalists, researchers and custodians of memory, the film offers a contemporary re-reading of a female figure who knew how to influence her time with tools surprisingly close to those of modern communication.

Directed by

Swan Bergman

Written by

Swan Bergman and Margherita Pogliani

Editorial direction

Swan Bergman

Locations

Palazzina di Caccia di Stupinigi (UNESCO) · Castello Savoia di Gressoney · Museo Etnografico Casale Armanda

Production

NEW DESIGN MOVIE